SEO isn’t dead, but it isn’t the whole game anymore. Here’s a clear breakdown of what’s changed between traditional search optimization and Generative Engine Optimization, and what Sri Lankan marketers should actually do differently.
GEO & AI Search
What Is Generative Engine Optimization (GEO)? A Sri Lankan Business Guide
Generative Engine Optimization (GEO) is the practice of getting your business mentioned, cited, and recommended inside AI answers from tools like ChatGPT, Gemini, and Google AI Overviews. Here’s what it means for Sri Lankan businesses in 2026.